WHY A WEBSITE

A website can be the lifeblood of your business. Whether you’re an entrepreneur just starting out, or a seasoned business owner with multiple products and services to offer, a website can help you grow your business and promote your products or services to a wider audience. With more and more people choosing to access the internet via mobile devices, it’s more important than ever to have an attractive and user-friendly website. This will also help boost your search engine rankings. If you’re not yet sure how to build a site that’s appealing to potential customers and ranks well in search results, here are a few tips to get you started: Build your site on a platform that supports mobile responsiveness. This means your website will look great no matter what device customers are using to view it. This is particularly important as Google is now penalizing sites that don’t have responsive websites. Make sure your site is easy to navigate. You want people to be able to find the information they need quickly and easily. If your site is difficult to navigate, your customers will quickly abandon it in favour of a competitor’s site. Use good quality photos on your site. This is particularly key if your product or service is visual in nature, such as a restaurant or a photography business. People will judge the quality of your business based on the appearance of your website, so it’s worth taking the time to create some great images that will help to promote your brand. Avoid cluttering your site with irrelevant content. Try to keep the text to a minimum and use images to showcase your products instead. This will help to keep your visitors engaged and encourage them to explore your site further. Be sure to include plenty of high-quality links on your site. This will help your customers to learn more about your company and the products or services you offer. It will also help to improve your ranking in search engine results and drive more traffic to your site. These are just a few of the things that you need to consider when building a website for your business.